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Many people opt for full-spectrum CBD products because of the entourage effect. This is the idea that CBD is far more effective when used in conjunction with other cannabinoids, even if there’s only a trace amount of these other cannabinoids. 

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Put simply, CBD isolate is CBD in its purest form. The process of making CBD isolate, separates (or isolates) the CBD from all the other stuff that makes up the marijuana plant. Hence the name CBD isolate. It’s very much akin to the almost-100-percent pure THC distillate that’s making the rounds of the canna-community.